User journey
User journey
Metadata
- Persona: [Reference to persona]
- Scenario: [What goal is the user trying to achieve]
- Stage: Awareness / Consideration / Adoption / Retention / Advocacy
- Frequency: First-time / Occasional / Daily
Journey stages
| Stage | User action | Touchpoint | Emotion | Docs touch |
|---|---|---|---|---|
| 1 | 🟢 🟡 🔴 | |||
| 2 | 🟢 🟡 🔴 | |||
| 3 | 🟢 🟡 🔴 | |||
| 4 | 🟢 🟡 🔴 |
Add rows for each stage in the journey.
Pain points
- [What frustrates the user at each stage]
- [Where docs could reduce friction]
- [Current workarounds]
Opportunities
| Stage | Opportunity | Doc type needed | Priority |
|---|---|---|---|
| Getting started / Tutorial / Feature doc / Reference / Troubleshooting | H / M / L |
Success criteria
- User can complete [goal] within [time] without asking for help
- Relevant doc exists for each touchpoint flagged as 🟡 or 🔴
- Journey validated with real user
Related
- Persona file:
- User stories:
- Feature docs: