Persona: [Name]
> A persona is a named archetype representing a user segment, grounded in research or validated assumptions — not a made-up character.
Persona: [Name]
A persona is a named archetype representing a user segment, grounded in research or validated assumptions — not a made-up character.
Demographics
| Role / title | |
| Product experience | Novice / Intermediate / Expert |
| Technical skill | None / Low / Medium / High |
| Domain expertise | |
| Tools they use daily |
Goals
What does this persona need to accomplish with the product?
Pain points
What makes their current workflow harder than it should be?
Behaviours
- How do they discover solutions?
- How do they evaluate a tool?
- How do they prefer to learn? (docs / video / hands-on / support)
Scenarios
Primary scenario
Context: … Goal: … Success criteria: …
Secondary scenario
Context: … Goal: … Success criteria: …
Quotes
“A real or synthesized quote that captures their perspective.”
Validation
| Aspect | Status |
|---|---|
| Based on user research | Yes / No / Partial |
| Last validated | |
| Primary persona for which features |
Related
- Journey map:
- User stories:
- Other personas: